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skincare with a difference grass roots skin

where it all began...

Grass Roots® was the brain child of our three founders, Jo, Lyndsey and Zoe. They were seeking something different to add to their already successful beauty businesses. What started out as aiming to create a dynamic facial that would be suitable for all skin types soon became something that was enough to change the face of the beauty industry. The facial concept was where it began but the skincare range came into play because they quickly realised that they couldn’t do one without the other.

The girls explored the option of white labelling a skincare product which would have been the easy route. However, they had a keen interest in CBD, the benefits and what it can do for the skin, plus they are not the kind of girls to take the easy route! They quickly realised there was a gap in the market, there was cosmeceutical skincare and there was cbd skincare, but nobody was truly combining the two. They decided that they would  come up with their own brand of skincare and incorporate quality CBD with cosmeceutical active ingredients, this way they got to stay true to who they were and make it organic, vegan, cruelty free and ethical.

Meet the founders Grass Roots Skin
Thr ritual collection Grass Roots Skin

So, after a year of hard work, engaging with a formulator, a CBD expert and a manufacturer, 5 months of lockdown, a thousand zoom meetings, lots of late-night debates, tears of joy, tears of desperation, lost post, numerous design debacles and a million recalculations of the finances, Grass Roots Skin® finally arrived. A luxury, cosmeceutical and result driven range of skincare that delivers on all of their ethical and moral beliefs, vegan, cruelty free, recyclable packaging and made in the uk.

Once the skincare range was underway, creating the facial process began. The girls had set their sight on CIBTAC for endorsing the facial but that was more of a pipedream than something they believed would become a reality. But, once again, after lots of hard work, many phone and zoom meetings, lots of guidance from the CIBTAC team……Grass Roots Facial® is now the world’s first CIBTAC endorsed CBD facial procedure that includes a range of cosmeceutical CBD skincare.

The founders of Grass Roots® are not reinventing the wheel, they have just updated alloys!

grass roots skin facial

the faces behind the brand

The team Grass Roots Skin

The trio possess a multitude of qualifications and are highly respected within their industry. Cosmetic tattooing, laser, advanced facial and body treatments are just a few specialist skills they have under their belt. However, they have also achieved successful careers in different disciplines which is what makes them truly stand out from the crowd today. With backgrounds in finance, hospitality, tourism and corporate marketing, you have quite the diverse and dynamic business trio.

As women in business, Jo, Lyndsey and Zoe have always striven to be innovative and think outside the box. When creating the Grass Roots® brand it was important to remain true to who they were.  Their shared ambition to improve, elevate and disrupt the beauty industry along with their core ethical beliefs of being sustainable, charitable and transparent is what drives their brand today.

With a strong bond, an inherent passion for their work and a sense of humour that is vital for the beauty business, Grass Roots® will never be described as vanilla with these girls behind it!

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meet the team @ grassroots skin

Random founder facts…

 

So, fancy getting to know our founders a little better? We ask the girls 10 questions each and every month.

10 questions, 10 answers, GO……      

Jo

Jo Grass Roots Skin

What was the biggest thing you learnt in 2020?

You can do anything if you put your mind to it and work hard enough. 

 

What was the most challenging part of 2020?

Launching the business whilst under the constraints of a lockdown and not being able to go out and get things done. 

 

What was your biggest highlight of 2020?

Our launch day was pretty special! It was so stressful but so much fun. Also getting the CIBTAC endorsement for our facial was a massive highlight.

 

Do you have any resolutions for 2021?

This is not the year for resolutions! I will just be happy to go out and do anything remotely normal! 

 

What are you looking forward to most this year for your business?

Launching our Grass Roots Facial® into businesses nationwide. I cannot wait to start actual face to face training. 

 

What are you looking forward to most this year for you personally?

Being in the company of my friends and family without wearing a mask and being scared of this pandemic. 

 

What would you like to be your biggest triumph for 2021?

To become a brand that is known and respected within the industry. 

 

Tell us something new you would like to try this year? 

Dating? It’s time I gave it a try! 

 

If you could go to see any band, play or musical this year, what would it be? 

I will happily go to absolutely anything that’s live this year…anything! 

 

Tell us in 3 words where you would like to be this time next year? 

On. A. Beach! 

Lyndsey

Lyndsey Grass Roots Skin

What was the biggest thing you learnt in 2020?

To be patient and not to over-plan.

 

What was the most challenging part of 2020?

Managing my businesses and finances through so much disruption – although it taught me how much I value what I have and gave me the determination to grow within this vibrant and interesting industry.

 

What was your biggest highlight of 2020?

Launching Grass Roots®️ shares my biggest stress and biggest highlight spot!

 

Do you have any resolutions for 2021?

To get fit again and exercise regularly. I’m used to training for hiking challenges such as Everest Base Camp in 2019, The Three Peaks in 2018 and Kilimanjaro in 2017. I really struggled to find motivation to train without something to aim for in 2020. I’m determined to keep fit in 2021 and be physically and mentally ready for whatever challenges are ahead.

 

What are you looking forward to most this year for your business?

I am really looking forward to sharing what we have created with fellow therapists – helping them to grow their businesses though using Grass Roots®️ products and delivering the Grass Roots Facial®️ to their clients.

 

What are you looking forward to most this year for you personally?

I’m really looking forward to getting back to some kind of normality and spending time with friends and family.

 

What would you like to be your biggest triumph for 2021?

I’d love to launch more products and to see grass Roots Skin®️ in salons and clinics throughout the country.

 

Tell us something new you would like to try this year? 

I’d really like to take the kids on a skiing holiday and try skiing for the first time. I love mountains, but have never skied, so this is on my holiday bucket list for next winter – when we can hopefully travel again.

 

If you could go to see any band, play or musical this year, what would it be? 

I’d love to see my boyfriend and friends play again. I miss watching live music, in a local pub, with a pint in my hand surrounded by friends.

 

Tell us in 3 words where you would like to be this time next year?

On a beach!

Zoe

Zoe Grass roots skin

What was the biggest thing you learnt in 2020?

Ohhh, this is a tricky one as there are a few. Nothing worth it is easy – adapt and overcome.

 

What was the most challenging part of 2020?

Launching 3 business during a global pandemic

 

What was your biggest highlight of 2020?

Grass Roots® launch day – it was culmination of lots of hard work and the day our products could be seen by the world.

 

Do you have any resolutions for 2021?

I need to stop procrastinating and overthinking 

 

What are you looking forward to most this year?

I’m most looking go forward to getting back to normality – seeing the back of Covid so we can educate all things Grass Roots® in a face to face training environment 

 

What are you looking forward to most this year for you personally?

The launch of Grass Roots® facial face to face training.

 

What would you like to be your biggest triumph for 2021?

 

Being a well-known and respected CBD skincare range throughout clinics in the UK and overseas. 

 

Tell us something new you would like to try this year? 

I would love to launch a CBD body cream

 

If you could go to see any band, play or musical this year, what would it be? 

Wow, this is hard to answer. As soon as events like these are back up and running, I’ll be attending anything I can get a ticket to!

 

Tell us in 3 words where you would like to be this time next year?

Richer than now!