skincare with a difference grass roots skin

where it all began...

Grass Roots® was the brain child of our three founders, Jo, Lyndsey and Zoe. They were seeking something different to add to their already successful beauty businesses. What started out as aiming to create a dynamic facial that would be suitable for all skin types soon became something that was enough to change the face of the beauty industry. The facial concept was where it began but the skincare range came into play because they quickly realised that they couldn’t do one without the other.

The girls explored the option of white labelling a skincare product which would have been the easy route. However, they had a keen interest in CBD, the benefits and what it can do for the skin, plus they are not the kind of girls to take the easy route! They quickly realised there was a gap in the market, there was cosmeceutical skincare and there was cbd skincare, but nobody was truly combining the two. They decided that they would  come up with their own brand of skincare and incorporate quality CBD with cosmeceutical active ingredients, this way they got to stay true to who they were and make it organic, vegan, cruelty free and ethical.

Meet the founders Grass Roots Skin
Thr ritual collection Grass Roots Skin

So, after a year of hard work, engaging with a formulator, a CBD expert and a manufacturer, 5 months of lockdown, a thousand zoom meetings, lots of late-night debates, tears of joy, tears of desperation, lost post, numerous design debacles and a million recalculations of the finances, Grass Roots Skin® finally arrived. A luxury, cosmeceutical and result driven range of skincare that delivers on all of their ethical and moral beliefs, vegan, cruelty free, recyclable packaging and made in the uk.

Once the skincare range was underway, creating the facial process began. The girls had set their sight on CIBTAC for endorsing the facial but that was more of a pipedream than something they believed would become a reality. But, once again, after lots of hard work, many phone and zoom meetings, lots of guidance from the CIBTAC team……Grass Roots Facial® is now the world’s first CIBTAC endorsed CBD facial procedure that includes a range of cosmeceutical CBD skincare.

The founders of Grass Roots® are not reinventing the wheel, they have just updated alloys!

grass roots skin facial

the faces behind the brand

The team Grass Roots Skin

The trio possess a multitude of qualifications and are highly respected within their industry. Cosmetic tattooing, laser, advanced facial and body treatments are just a few specialist skills they have under their belt. However, they have also achieved successful careers in different disciplines which is what makes them truly stand out from the crowd today. With backgrounds in finance, hospitality, tourism and corporate marketing, you have quite the diverse and dynamic business trio.

As women in business, Jo, Lyndsey and Zoe have always striven to be innovative and think outside the box. When creating the Grass Roots® brand it was important to remain true to who they were.  Their shared ambition to improve, elevate and disrupt the beauty industry along with their core ethical beliefs of being sustainable, charitable and transparent is what drives their brand today.

With a strong bond, an inherent passion for their work and a sense of humour that is vital for the beauty business, Grass Roots® will never be described as vanilla with these girls behind it!

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meet the team @ grassroots skin

Random founder facts…

 

So, fancy getting to know our founders a little better? We ask the girls 10 questions each and every month.

10 questions, 10 answers, GO……      

Jo

Jo Grass Roots Skin

Have you ever sent a secret valentines card?
My friend made me send one to her house to give her “boyfriend” a kick up the a$$. It did the trick!

 

Tell us your teenage celebrity crush?
George Michael and he ended up coming out as gay. Story of my life.

 

This is a tough one, which do you love the most: wine, champagne or gin?
Wine

 

What is your ideal valentines date?
Zip Lining

 

Chocolates or wine?
Wine

 

Which do you prefer, buff muscly gym addict or clever geeky nerd?
Clever geeky nerd

 

What is your favourite lipstick colour?
Nudey pink ish

 

What is your favourite perfume? (be tactical, this goes out on the 10th)

Chanel Chance but I also really love Zara’s Water Lilly Tea Dress which is a third of the price!

 

What is your favourite love song?
Tough One! Toss up between:
Stop Crying your heart out – Oasis
Lost – Michael Buble
Someone like you – Adele

 

What is your favourite chick flick or love story?
The Notebook

Lyndsey

Lyndsey Grass Roots Skin

Have you ever sent a secret valentine’s card?

Absolutely not, I’d just tell someone if I liked them, no point beating around the bush.

 

Tell us your teenage celebrity crush.
I have always loved Damon Albarn, he’s still got it now.

 

This is a tough one, which do you love the most: wine, champagne or gin?
That is really tough, I love them all. If I absolutely had to choose then it would be a nice red.

 

What is your ideal valentine’s date?
I’m easily pleased, nice food, nice wine then a good box set or film.

 

Chocolates or wine?
Wine, I’m not a massive fan of chocolate, I’m all about the carbs. Packet of crisps with a glass of wine and I’m happy.

 

Which do you prefer, buff muscly gym addict or clever geeky nerd?
Definitely a clever geeky nerd. Intelligence is way more attractive than muscles.

 

What is your favourite lipstick colour?
I’m more of a tinted lip balm girl.

 

What is your favourite perfume?
Hugo Boss Woman. The one in the white and silver box that is never on offer!

 

What is your favourite love song?
This is tough and I’d probably give a different answer if asked again but the first to come to mind is grow Old With Me by Tom Odell.

 

What is your favourite chick flick or love story?
Me Before You by Jojo Moyes.

Zoe

Zoe Grass roots skin

Have you ever sent a secret valentine’s card?
Yes, but I was about 12 and sent them to my crushes at secondary school

 

Tell us your teenage celebrity crush.
Pacey from Dawson’s Creek

 

This is a tough one, which do you love the most: wine, champagne or gin?
Wine. Every.single.time. Champagne has headache written all over it

 

What is your ideal valentine’s date?
Wine, pizza, bath

 

Chocolates or wine?
Wine, all the wine

 

Which do you prefer, buff muscly gym addict or clever geeky nerd?
Either, someone who speaks to my soul 🤣

 

What is your favourite lipstick colour?
Loving a nude matte at the mo

 

What is your favourite perfume?
La Vie Et Belle – Lancôme

 

What is your favourite love song?
Jessie Ware, say you love me

 

What is your favourite chick flick or love story?

Sleepless in Seattle